"The future will be better tomorrow."Dan Quayle
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How Does Cosmetic Dentistry Work?
There are many people who are unhappy with their appearance in the world today. Some peoples' teeth may have been unattractive for their entire lives, whereas others' teeth may have aged and slowly become unattractive. For these reasons, many people ...
Save Your Smile and Your Wallet--A Guide to Dental Insurance
It is highly unlikely that there is anyone on earth who actually "enjoys" going to a dentist office--unless it is a dentist, of course. Government statistics show that many people actually hate and fear dental visits and avoid them at all cost. Sadly, it ...
Using Painless Sedation, Fort Worth Dentist Eliminates Common Fear of Dentistry
If you are like me, you put off a visit to the dentist until the pain in your mouth exceeds the discomfort you know you will experience when the dentist first pokes that needle into the muscle tissue in the back of your mouth. Too, if you are as old as I ...
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Online Marketing Tips For Dental Services
Your reputation as a qualified dentist should not be compromised by a website that doesn't reflect your practice. Why pay thousands on a site that has all the latest technology when you're not quite hitting the right audience - your patients and future clients?
While web designers know all the latest tricks for HTML and other codes, they don't know your business better than you. You need to be able to communicate this without getting caught up in the latest cool features for websites. When you know what you want to tell your visitors, your visitors will be more likely to use your website as a valuable resource and tool.
A few helpful tips to make your online marketing tools benefit your practice are listed below:
1. Material relevant to your practice is what matters to your visitors. Granted, a nice looking website is helpful, but a website chalk full with interesting content is far more important. Try not to write as though you're communicating with a professional dental association. As for organizing your web material, the first thing that visitors see on your site should have your dental practice's name, a picture of your place, and contact information.
2. Visuals like a photo of yourself and your building are very helpful. Also, compose an online introductory letter including your degrees and activities that you enjoy.
3. E-newsletters help you offer advise and support for your clients. Ask patients for their email address and mail off newsletters on a monthly basis. Include proactive material that keeps your patients up-to-date on dental care and your practice.
4. Don't make your visits wait for information to download. Too many graphics or intricate graphics can cause your visitors to quickly go elsewhere.
5. Fresh content is much more attractive. Include interesting articles and features with engaging and time sensitive the material to entice visitors to return frequently. Use an online direct mail service for relevant material that can be inserted into your site or e-newsletter.
6. Let your clients know that you have a website by listing it on direct mail campaigns or including it on literature in your waiting room. Many referral services such as 1800Dentist also let you list your web address. Also, you can register your site with some search engines.
7. Make your website interactive with customer service, monthly contests, promotions and quizzes. The more visitors feel connected with the site the more likely they are to return sooner for the special deals and service. Offer coupons and other discounts like money off a cleaning. Many clients also look for links to help them understand their dental needs or fun links that highly interest them.
A website and other online marketing tools shouldn't cost your practice lots of money and result in little benefit. With some instruction, most office managers can update the material from the office computer. Visit Dental Marketing Center (http://www.dentalmarketingcenter.com) or Internet Dental Alliance (http://www.internetdentalalliance.com) to discover more about web designs exclusively for dental practices.
About The Author
Copyright 2005 Myna Harriot. All rights reserved.
Myna Harriot is the webmaster of HT Dental one of the leading on-line resources for dental related information on the Internet. For more info click on her article archive: http://www.htdental.com/.
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Prudential Dental Insurance Goes NationalMarketWatch (press release)NEWARK, NJ, May 22, 2012 (BUSINESS WIRE) -- Prudential Financial, Inc.'s (NYSE:PRU) Group Insurance business is now offering Dental Insurance in all 50 states. With the expanded offerings of three networks, each with different strengths and regional ...and more » |
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Extreme dental hygiene, science on tap and record-breaking mezuzahJewish Telegraphic AgencyIt is not known whether Panker will keep the toothbrush as a memento of her extreme dental hygiene. Danny the Israeli lion is moving in with two lioness babes from the Netherlands. Safari Israel, the Tel Aviv-Ramat Gan Zoological Center, sent Danny, ... |
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